Seamless, Secure Data ConnectivityWith an open API and web services framework, Experiture can seamlessly connect with systems you have to sync player data. Not only does this reduce headaches and inefficiencies, it also enables your property to provide a better marketing experience for players.
- Link virtually any data source and create the ultimate marketing data warehouse
- We provide the tools, knowledge, and best practices to guide your data aggregation efforts
- App Marketplace integrations ready for your organization with just a few clicks
Player Lifecycle Marketing
With an open API and web services framework, Respond to player lifecycle events with automated marketing programs that feature coordinated messaging across channels – web, email, mobile, social and more. Plus, you can use the scheduler to set trigger-based criteria to decide how each touchpoint behaves.
- Build omni-channel user journeys in just a few clicks
- Setup trigger-based criteria for each touch point
- Create programs for lifecycle events including New Member, Birthday, Jackpot, Inactive Players, Tier Change and more
Experiture’s fully integrated suite of channel-specific tools and drag-and-drop builders allows your team to easily create, deploy, measure and optimize your omni-channel marketing campaigns.
- Built-in, channel-specific messaging tools, including drag-and-drop builders for email, landing pages, SMS, and more
- Social media integration and data enrichment, and a powerful mobile framework with built-in geofence, push messaging, and more
- A single reporting interface that includes all channels and touch points
Unified Player View
Experiture’s unique data model means one integration for all your data sources including Player Tracking, Hotel, POS, Ticketing & more. Create a single, unified player view for all data types including Profile Data, Transactional Data, Engagement Data and Location Data.
- Profile Data
- Transactional Data
- Engagement Data
- Location Data
Experiture makes it easy to convert prospects to players using an omni-channel marketing approach. Our powerful architecture allows you to trigger campaigns to BOTH Prospects and Players from ONE Platform. Use inbound forms to capture prospects and convert them to members.
PLAYER PROSPECTS Deduped by Email Address and dynamically added to automated prospecting campaigns.
CONVERTED MEMBERS Deduped by Player ID and dynamically added to automated New Member campaigns.
Extensive Reporting & Analytics
Experiture’s omni-channel analytics and reporting help measure marketing results and optimize your player experiences by providing a single on-demand interface to access your key omni-channel metrics.
- Reporting across all channels and touch points
- A single, unified dashboard for all campaigns
- Leverage engagement metrics in audience segmentation
- Easily export reports in multiple formats