Campaign Management

Omni-Channel Marketing Campaign Management Solutions for Player Engagement

At its core, Experiture’s omni-channel marketing automation suite envelopes players in a 360 degree communication ecosystem including Email, SMS, Mobile Push, Direct Mail, Social, Web, and more reaching them on their preferred channels and responding to key lifecycle events as they engage with your property.

HERE’S HOW WE DO IT

Campaign Segmentation

Campaign data is seamlessly integrated into Experiture creating and populating a new segment synchronized with the segment in your warehouse.

Program Creation

Marketers create either ad-hoc or fully automated campaigns in Experiture containing single or omni-channel components including using the intuitive program (journey) designer.

Program Launch & Reporting

Once messages pass the pre-flight checklist and launch, reporting across all included channels is captured in real-time as players engage

Engagement Data To Data Warehouse

Player engagement activity data is seamlessly integrated and sent back to your Data Warehouse, enriching campaign reporting and optimization.

Available Professional Services

Use Experiture’s self-service campaign management tools — or have our in-house Services team manage your omni-channel campaign creation and deployment for you.